A digital picture or motion graphic that conveys important information to an audience is called a digital poster. In comparison with traditional posters, digital ones are less expensive, more effective in attracting customers, and simpler to manage.
These promotional materials are easy to make with a poster maker like Vista Create or even from scratch. So it’s no surprise that many businesses now only make digital posters to post on their websites, in ads, and on social media.
A digital poster may contain details about future events, such as start and end times, ticket availability, PSAs, or promotions for fresh product lines. In this article, we will give you simple tips for creating a digital poster for your company or group.
Step 1. Determine the Purpose of Your Poster
Before beginning the poster creation process, consider the following questions:
- What is your poster’s intended message?
- Who will be your audience?
- Where will you display your poster?
You should know what you expect your audience to do once they see your poster. For instance, if you’re developing one to promote an event, do you want them to sign up on the internet?
Do you want them to purchase tickets offline? Do you need to have a QR code to be scanned? Knowing this will enable you to choose a poster size that accommodates all the necessary details without seeming cluttered or challenging to read.
Step 2. Look For a Suitable Template
Today, you don’t have to get all messy when creating a poster – there are plenty of tools that allow you to do it online. Most of them offer helpful templates that will save you time and effort.
So after determining the goal and target audience of your poster, it’s time to select the template that best suits your needs.
Luckily for you, many such platforms also sort the templates according to their styles and intended use, so you can easily find the category that will suit your needs best. You can always just use a ready-made template, but it’s best to modify it a little for your audience and content, so it will stand out.
Step 3. Add in Your Content
Firstly, make sure that your content is well-written for a poster. It should be concise and informational, including only the most essential facts and calls to action.
Use the template you’ve chosen wisely: you don’t have to follow it precisely like it’s offered. You can modify fonts or text blocks according to your needs, but remember to keep it balanced.
Note that it’s crucial for your poster to have contact information as well as location, date, and time, depending on what you’re advertising. It’s a good idea to highlight this data with bold fonts and colors, but it should be easy to find on the page and easy to read.
Step 4. Add Pictures and Illustrations
Use powerful imagery to make your poster communicate effectively. Visuals can make your poster come to life, whether it’s via the use of an impactful image, a mood-setting graphic, or vibrant, colorful icons that counterbalance the text.
In this step, it’s especially important to keep in mind who you’re advertising for and what is your topic. For example, a corporate advertisement works best with muted colors and neutral images with just a few bright touches.
Whereas a concert poster will rely more heavily on colorful pictures and bright colors. A poster for kids would require simpler illustrations with animals or similar themes to grab their attention and an ad for students would need to seem more grown-up while still being fun.
Step 5. Download and Publish
Finally, when you have finished the creative part of the design, pay attention to the technical details when saving your file. You should choose an appropriate resolution for the image keeping in mind that it will likely be displayed on different devices and screens.
It’s best to save it in several resolutions and formats so that you can try them out on different screens and see what works best!
Creating a digital poster is not a difficult task if you find the right tools. With our simple steps, even beginners will be able to make a successful marketing poster for their needs.
Make sure to have your team or someone else take a look at your design before publishing it – they may notice something that you could miss in the creation process or have other valuable suggestions. Good luck with your design adventure!